The world of eCommerce is as competitive, as it is promising. Thousands of niche product sites, if not more, have already locked horns to drive the larger share of customers. In this circumstance you hardly have any better chance other than outwitting your competitors. Just remember, every tiny foothold that you get hold of will provide ample mileage along the journey.
Most eCommerce site owners perform their task religiously, when it comes to facilitate online prominence of their sites. However, this task is limited to the base-level SEO tactics. According to a reliable online marketer in London, these basic tactics hardly cover the most simple and the crucial things that are needed to be done in the first place.
Experts providing SEO services for ecommerce businesses for years together share 3 such crucial tasks that can give your eCommerce storefront a healthy boost.
- Right placement of keywords: The days of over stuffing keywords in a page are gone. This may lead to Google penalty. Rather, focus on proper placement of the keywords. Google prefers including keywords in title tags. They should also be inserted in meta descriptions. This prevents Google to randomly choose content from your page to use as your description. You may argue that meta descriptions have no role in your SERP ranking. But you should remember that meta content plays a crucial role in determining your click-through rates or CTR. So, you just don’t have the option to neglect it. It is also important to include keywords in your URLs, headers and sub-headers. At the same time, you should also include relevant keywords in the content body.
- Add Alt+text to your images: Image alternative text or ‘Alt text’ is a great feature for eCommerce sites to capitalise upon. In simple words, it is a descriptive text for the images on your site. Google bot crawls the alt text and and reads your image. eCommercce sites include large number of graphics or photos. Properly written alt texts prove helpful to boost online prominence of websites, including eCommerce sites. Invest time and effort to include high-quality alt text to your images that provides a meaningful description of an image. Once you invest this time and effort, returns from your business will start flowing in automatically. Just keep your alt texts short and crisp as most crawlers don’t crawl texts above 125 characters. Last but never the least, you’re of course going to avoid keyword stuffing here as well.
- Don’t go with duplicate content: Search engines just appreciate fresh, relevant, informative content that captivates users. Experts providing high-quality SEO services in London thus instruct clients to avoid duplicate or copied content. Use unique product descriptions for your every item. Your eCommerce store may have hundreds of items and so, this may prove to be a challenging task for you. Yet, considering the stakes involved, it is worth taking the challenge.
Optimising eCommerce websites is always different from optimising blogs and business websites. Any eCommerce site invariably includes a vast quantity of moving parts and content. This makes their optimising task more complex and challenging. So many people think the basic SEO strategies are sufficient for these electronic storefronts to generate business. However, it’s crucial that you take the necessary extra steps to triump over your competitors.